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Hertz Global Holdings, Inc. is a major American vehicle rental company headquartered in Estero, Florida. Founded in 1918, it operates over 11,000 corporate and franchise locations across 160 countries under prominent brand names including Hertz, Dollar, Thrifty, and Firefly. Hertz Global Holdings (HTZ) is widely recognized as the original meme stock of the pandemic era, triggering a massive retail trading frenzy in mid-2020 shortly after filing for Chapter 11 bankruptcy.