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In Chinese culture, the number 4 is considered unlucky because its pronunciation, sì, is phonetically similar to the word for "death," sǐ. This superstition, known as tetraphobia, leads people to avoid the number 4 in many aspects of life, such as in building floors, phone numbers, and license plates. This is a form of linguistic superstition, where the sound of a word is associated with a negative meaning.