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The first notable retail transaction involving physical goods was paid on May 22, 2010, by exchanging 10,000 mined BTC for two pizzas delivered from a Papa John’s in Jacksonville, Florida. Laszlo Hanyecz, who lives in Jacksonville, created a thread in an online forum offering the bitcoins for anyone who could order him two pizzas. Jeremy Sturdivant, a user from England accepted the offer and ordered the pizzas to his home. The 10,000 Bitcoins were worth about $40 USD at the time. This event would mark May 22 as the Bitcoin Pizza Day for crypto-fans.[14][43] At the time, a transaction's value was typically negotiated on the Bitcoin forum.