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The number 8 is the luckiest number in Chinese culture. The pronunciation of 8 in Chinese (bā) sounds like the verb to make fortune (fā). The number 88 also has a visual resemblance to the decorative character 囍 (shuāng xǐ), which means double joy. When laid on its side, the number 8 also resembles the Greek symbol for infinity, which further promotes its associations with wealth, success and prosperity.