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The “Sweet 16,” the first set of die-cast cars, included custom designs based on real life hot rods and reflected California’s custom car culture. Speed, power and performance were the common attributes shared by every car that bore the Hot Wheels name. Mattel co-founder Elliot Handler first entered into the die-cast car business while playing with his children in 1966. He realized that the die-cast cars available at that time were rather lackluster – not very agile and lacking a wide range of models and variations