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András István Arató (born July 11, 1945, in Kőszeg, Hungary) is a Hungarian electrical engineer and model. He became famous after photos of him turned into a popular internet meme. Known online as "Hide the Pain Harold," his unique expression—a forced smile that seems to hide inner discomfort—made him an iconic figure in meme culture. András first gained attention in 2011 through stock photography, where he worked as a model. Over time, he moved in and out of the advertising and photography world after his real identity became widely known.