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Ah, it’s that time of the year again. Happy Corporate Rainbow Season to all who celebrate. June 1st hits and suddenly every mega-corp magically morphs their logo into a pride flag like absolute clockwork. Let’s be real, it’s a complete marketing stunt. This is just peak rainbow capitalism, a 30-day corporate costume change to farm easy engagement and secure the bag before they hit delete and switch right back to business as usual on July 1st.