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The Dubai chocolate bar, specifically the "Can't Get Knafeh of It" bar by Fix Dessert Chocolatier, is a viral chocolate bar that gained popularity on social media in 2024. It's a milk chocolate bar filled with a mixture of crispy kataifi (shredded phyllo pastry), pistachio paste, and tahini. The bar was invented by Sarah Hamouda, inspired by her pregnancy cravings for knafeh. Where to buy the original Fix Dessert Chocolatier bar in Dubai: Deliveroo: The bar is primarily sold exclusively through the Deliveroo app in Dubai. Orders open daily at 2 PM and 5 PM and sell out quickly due to high demand. Dubai Duty Free: The bar is also available for purchase at Dubai Duty Free in Terminal 3 departures at Dubai International Airport. Please note: The original Fix Dessert Chocolatier bar is only available for delivery within Dubai and Abu Dhabi. If you see it sold elsewhere, it's likely a copycat or dupe. About the bar's popularity: The "Can't Get Knafeh of It" bar went viral after food influencer Maria Vehera posted a TikTok video reviewing it, which received tens of millions of views. The bar's unique combination of flavors and textures, along with its visual appeal, contributed to its popularity on social media. Alternatives and copycats: Due to the limited availability of the original bar, many companies have created their own versions or dupes. Some popular brands that have released their own "Dubai Style" chocolate bars include Lindt and others available on platforms like Amazon. You can also find recipes online to make your own version at home. If you're not in Dubai and want to try a similar chocolate bar, search for "Dubai chocolate bar pistachio knafeh" online.