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Labubu is a mischievous and energetic character created by Hong Kong artist Kasing Lung in 2015 as part of The Monsters universe. Inspired by Nordic fairy tales, Labubu has a distinctive appearance with sharp fangs, pointy ears, and a devilish smile. The character was initially featured in children’s books and later gained mainstream popularity through a partnership with Pop Mart, a Chinese toy company known for collectible toys and blind boxes.