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$LUCK: The Leprechaun Thesis Every culture on earth has a story about luck. Four-leaf clovers, horseshoes, lucky coins, wishing wells. But only one character owns the idea outright: the leprechaun. Small man, big hat, pot of gold at the end of the rainbow. Everyone on the planet knows him. Nobody has to explain him. That is the rarest thing a meme can have: instant recognition with zero onboarding. Launched on discord.gg/uxento