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From Ukraine to the US, Ela arrived with nothing but a suitcase and the clothes on her back. Her English teacher? Grey's Anatomy. Her bed? The kitchen floor. Before the rise of her bakery empire it was the ultimate bear market. Ela spent hours crying over broken macarons in the pursuit of perfection. But she didn’t give up. She wiped her tears, turned the ovens back on, and baked her way to the top. We are tokenizing that never give up energy. The only coin backed by pure grit and sugar.