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In this file, Jeff is talking with @Joi about Media Labs coin https://www.justice.gov/epstein/files/DataSet%2010/EFTA01916019.pdf Jeffery didnt want it to be called "coin", and suggested hugs instead. Underlying this is a design philosophy you could call semantic defense. Jeff understood that names shape behavior, and that the moment you call something a “coin,” people will inevitably treat it like money, with all the speculation, gaming, and regulatory gravity that follows. By using unserious or socially loaded terms like “hugs,” he was trying to encode the intended use directly into the language, making it awkward or even embarrassing to financialize. The point wasn’t to invent a new kind of coin—it was to prevent one from emerging at all by stripping the unit of economic gravity from the outset.