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Show your love for Krishna and ISKON. Founded in 1966 by A.C. Bhaktivedanta Swami Prabhupada, ISKCON is a global spiritual organization dedicated to promoting the teachings of Lord Krishna as presented in the ancient Indian scripture, the Bhagavad Gita and Srimad Bhagavatam. It emphasizes devotion to Krishna (bhakti yoga) as the highest spiritual practice. Core Philosophy Bhakti Yoga: ISKCON centers on devotion and service to Lord Krishna as a means to attain spiritual enlightenment and liberation. Teachings of the Bhagavad Gita: Krishna is the Supreme Personality of Godhead. The ultimate goal of life is to develop a personal, loving relationship with Him. Material life is temporary, and true happiness lies in reconnecting with the divine. Chanting the Maha-Mantra: The heart of ISKCON's practice is the congregational chanting of the Hare Krishna Maha-Mantra: Hare Krishna Hare Krishna Krishna Krishna Hare Hare Hare Rama Hare Rama Rama Rama Hare Hare