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In April 1994, Supreme opened its doors on Lafayette Street in downtown Manhattan, becoming the home of New York City skate culture. At its core was a group of neighborhood kids, New York skaters, and local artists who became the store’s staff, crew, and customers. Supreme grew to embody downtown culture and played an integral role in its constant evolution. Skaters, punks, hip-hop heads—the young counterculture at large—all gravitated toward Supreme. While it became a downtown institution, Supreme also established itself as a brand known for its quality, style, and authenticity. Over the past 30 years, Supreme has expanded from its New York City origins into a global community, collaborating with generations of artists, photographers, designers, musicians, filmmakers, and writers who have defied conventions and contributed to its unique identity and attitude.