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In the summer of 2020, a dad from Worthing, England, sat down with his 6-year-old son to make a thank-you card. To get him interested, he grabbed a pencil and drew their family dog, Nala. The drawing was rubbish. He posted it on Facebook offering ‘extremely realistic’ pet portraits for £299. Requests flooded in. He never took a penny — every donation went to charity. Under the alias Hercule Van Wolfwinkle, Phil Heckels has now raised over £500,000. The worse they look, the more people love them. This is Nala — the rubbish drawing that started it all.