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Happy Bunny is a character featured on merchandise like greeting cards, stickers, and posters, and is licensed to over 100 companies worldwide. The character also appears in a book series by Jim Benton, including It's Happy Bunny: Love Bites, Life. Get One. and It's Happy Bunny: What's Your Sign?. In 2006, licensing revenue from *It's Happy Bunny reached around $5.25 million. The character is sold in novelty shops across North America.