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Maru (まる, Japanese: circle or round) is a male Scottish Fold cat from Japan who has become well-known in the YouTube community for the videos of him playing in a childlike fashion, mostly lying around, jumping into small cardboard boxes and sliding across his owner's wooden floor. Maru was born on May 24th, 2007. His anonymous owner launched the photo blog "I am Maru"[2] in November 2007 to curate photos of his cat. Maru's official YouTube channel mugumogu[1] was created almost a year later in July 2008, showcasing Maru's daily adventures in short video format. As of May 2013, mugumogu's channel has more than 330,000 subscribers, 210 million views overall and averages approximately 118,000 views per day. At one point, the channe was the 8th Most Subscribed channel and 11th Most Viewed YouTube channel of all time in Japan.