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The Meme-ification of Finance How a boring topic like Finance became internet-native I don’t know when it happened. Maybe it was this January, when GameStop and meme stonks were all anyone could talk about. Maybe it was when the stonks meme came out (see above) in 2017. Maybe it was when Satoshi Nakomoto published the Bitcoin whitepaper in 2008 — seeping into the internet culture. Whenever it was, somewhere down the line, finance became cool. Or maybe not cool, but it became a meme. It became funny. It became a foundation of internet-native communities on Reddit, Twitter, and beyond. And as a result, we now have finance-related meme accounts with hundreds of thousands of followers on Twitter and Instagram