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K-pop star Lee Junho launched his first 'LEE JUNHO & PENPEN POP-UP Finding the Penpen' at The Hyundai Seoul, featuring animated penguins in city scenes, exclusive plush keyrings, acrylic figures, and towels through January 14, 2026. The event ties into the Pudgy Penguins 'Year of the Penguin' push, with over 1 million toys sold, $13 million in retail at Walmart and Target, and a $750 million token market cap. Fans share photos of displays and Junho's visit, blending K-pop fandom with crypto buzz and winter whimsy.