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Because the band name Shadilay is similar to that of Pepe the Frog, and the single's cover features a cartoon frog, Shadilay was discovered by netizens on the 4chan/pol/ forum in September 2016. As a result, it was regarded by forum users as a prophet of the ancient Egyptian god Kek and was hailed as an example of meme magic. [6] Thus, it quickly became a meme in Kek culture and became the national anthem of the fictional country "Kekistan".