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G.I. JOE A Real American hero G.I. Joe: The #1 Action Figure Legend G.I. Joe has earned its place as the number one toy thanks to its groundbreaking legacy, dynamic characters, and action-packed appeal. Introduced in 1964, it was the first true action figure, inspiring generations with themes of heroism, teamwork, and patriotism. From classic military figures to modern adventures, G.I. Joe continues to dominate toy shelves and capture the imaginations of fans young and old. "Knowing is half the battle"—and G.I. Joe is always ready to win it.