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Swanson described Loab as an unexpected emergent property of the AI model, discovered when asking the software to generate something "as different from the prompt as possible." The discovery went viral after being shared on Twitter. Loab behaves like a digital "meme" within artificial intelligence, a cultural artifact of an artificial culture. Interestingly, "Loab" spelled backward is "Baol," meaning "misshapen" or "deformed," as if the AI responded with a visual "dislike" (":-1") to the prompt. What's eerie is that this character keeps reappearing, seemingly naming itself "Loab."