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More relevant than ever "Noticing" (or "the noticing," "just noticing," "noticing patterns," "pattern recognition," "#TheNoticing," or being a "noticer"/"The Noticer") is an antisemitic dogwhistle and meme popularized in far-right online spaces, especially around 2019–2022 among Nick Fuentes' followers (Groypers/America First movement) and related alt-right/dissident right circles.