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SpongeBob is going viral everywhere right now because he’s one of the most universally recognizable characters on the internet and nostalgia is peaking again. Every SpongeBob frame is already a meme. People remix it into crypto edits, CT humor, brainrot, motivation clips, ironic sadness, you name it. On Fortnite, SpongeBob being added turned him from a meme into an interactive character: Players are literally becoming SpongeBob. Clips feel absurd + funny by default, so they spread fast. With an upcoming movie anad collaborations everywhere in sight , spongebob is just about the most viral thing right now