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Football and Flow The emergence of hip-hop forever changed music and culture, leaving its mark on the game of football and captivating generations of fans around the world. To commemorate the 50th anniversary of hip-hop, NFL Media and Universal Music Group announce "Football and Flow," a unique crossover content series featuring a trio of hip-hop icons showcasing their love of football and their favorite NFL teams. This three-episode collaboration showcases hip-hop legends Rakim, Hit-Boy and Ludacris recalling their fondest football memories and sharing the roots of their fandom. https://www.nfl.com/causes/football-and-flow/