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BLAST FROM THE PAST BOOMERS! Bazooka is an American brand of bubble gum that was introduced in 1947. The bubble gum was packaged in a red, white, and blue color scheme and originally sold for 1 penny. Beginning in 1953, Topps changed the packaging to include small comic strips with the gum, featuring the character "Bazooka Joe". There are over 1,535 different "Bazooka Joe" comic-strip wrappers to collect.