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FOMO Boutique in Rochester was hit by a devastating burglary, with thieves stealing roughly $160,000 in designer inventory, and the owners said insurance won’t cover the loss. $FOMO is built to rally behind the business, with all creator fees going directly to the FOMO business owner to help them restock and rebuild. This is more than a meme — it’s the community turning FOMO’s worst day into a comeback story.