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"Trump: The Art of the Deal," published in 1987 by Donald J. Trump and journalist Tony Schwartz, is a bestselling book that blends memoir and business advice, offering an inside look at Trump's rise as a prominent real estate mogul in New York City, with insights into his negotiation tactics, deal-making strategies, and key projects like Trump Tower, while outlining eleven principles for success that reflect his bold, pragmatic approach to business and life.