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New Year, New Me refers to a catchphrase used to caption memes made before and after New Year's Eve and New Year's Day. The phrase infers that the person will change after New Year's, likely in accordance with their New Year's resolution. However, the phrase is most often used ironically by portraying no intention to change. Therefore, variants of the phrase such as New Year, Same Me have emerged that infer the satirical counter-concept. "New Year, New Me" memes have trended across social media platforms like Twitter, Facebook and Reddit every December and January since 2014.