We value your privacy
This site uses cookies to improve your browsing experience, analyze site traffic, and show personalized content.
Initially known as the Pitcher Man, this unconventionally shaped brand mascot was designed with a large smile and a pitcher as a head entirely full of Kool-Aid flavored drink. Targeting the kids as an audience, this famous mascot has become the perfect example of a brand character design depicting exactly what the company is about – a refreshing drink that would quench the thirst of any child.