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The "Toad-Worshipping Culture" is an online meme that parodies and mocks Jiang Zemin, the core figure of the third generation of the Chinese Communist Party's leadership who served as General Secretary of the CPC Central Committee. The character "膜" (mo) means "to worship," while "蛤" (ha) originates from the belief that Jiang Zemin often wore sunglasses resembling a toad and that his appearance resembled a toad. 膜蛤文化是对曾任中共中央总书记的中国共产党第三代领导集体核心江泽民进行模仿恶搞的网络迷因，「膜」字取「膜拜」之意而“蛤”則源於江泽民常佩戴一副蛤蟆镜及認為江澤民的长相貌似蛤蟆的觀點。 「膜蛤」的网友被称或自称为“蛤丝”、“膜法师”等，他们对江泽民的许多言行进行模仿，并称其为“膜法”。「續一秒」（或「+1s」）是常被這一群體在各種網路場合下使用的惡搞短語之一，因其多次传出逝世的消息（其中「續」指“续命”“为……延長生命”）故续命指为其延长生命。 此風潮在中国大陆网络的传播以2000年江泽民怒斥香港记者張寶華事件為起點，在2014年微信公眾號「江選研討會」出现後大為盛行。