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Blockbuster Video[5] is an American multimedia brand and former video rental store chain. It was founded by David Cook in 1985 as a single home video rental shop, but later grew into a national store chain featuring video game rentals, DVD-by-mail, streaming, video on demand, and cinema theater.[6] The logo was designed by Lee Dean at the Rominger Agency.[7][8][9][10] The company expanded internationally throughout the 1990s. At its peak in 2004,[11][12] Blockbuster employed 84,300 people worldwide and operated 9,094 stores.[13]