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Stop Caring Pepe refers to a 4chan post in which a user gives advice to stop caring and simply imagine Pepe the Frog raising a glass (a variant of the character based on the Great Gatsby Reaction / Leonardo DiCaprio Toast meme) whenever one gets mad, sad or experiences other negative emotions. Originally posted on 4chan's /biz/ board in October 2018, the post was widely reposted online and has inspired memes and references over the following years.