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Mirai Suenaga was created in 2007 by Danny Choo (often called the "father" of the modern chibi style) as the official mascot for his website and brand, Culture Japan. She is considered the first chibi-style girl mascot. She originally started as the header mascot for dannychoo and quickly grew into collaborations with major companies such as Good Smile Company and Square Enix. In 2013, she even became an official mascot for Japan Tourism (and later for Malaysia Tourism as well). As the first chibi mascot, Mirai has built a global fanbase across all ages, backgrounds, and genders through the Culture Japan website, products, TV shows, collaborations, events, and community. Through her collaborations, Mirai has appeared in multiple Japanese anime and game titles, including Million Arthur (Square Enix), Mayoi Neko Overrun / Mayochiki (King Records), Twin Angel (Kadokawa), Sonicomi (Nitroplus), Weiss Schwarz (Bushiroad), and Dracuriot (Yuzusoft).